Ultimate Auto Protection respects your right to privacy. This policy summarizes what personally identifiable information we may collect, and how we might use this information. This policy also describes other important topics relating to your privacy.

Ultimate Auto Protection Inc’s general policy on privacy

Protecting the privacy and confidentiality of Ultimate Auto Protection’s customers’ and employees’ personal information has always been an important aspect of Ultimate Auto Protection Canada’s operations. Recently, fundamental privacy principles and their corresponding obligations have become law throughout Canada. To this end, Ultimate Auto Protection Inc has created a Privacy Code to inform people of its commitment to, and policy on, privacy.

It is the responsibility of all Ultimate Auto Protection employees to follow Ultimate Auto Protection’s Privacy Code and related policies when collecting and handling the personal information of Ultimate Auto Protection Inc customers or employees.

Personal information is defined as any piece of information, either factual or subjective, about an identifiable individual. Personal Information does not include the name, title, business address or telephone number of an employee of an organization.

It is Ultimate Auto Protection Inc policy that Ultimate Auto Protection Inc obtain an individual’s consent when a Ultimate Auto Protection Inc employee or website collects, uses or discloses personal information.

Ultimate Auto Protection Inc will also inform its customers and employees of the purpose for the collection, use and disclosure of personal information.

Ultimate Auto Protection Inc takes care to safeguard all personal information in its possession against loss, theft and unauthorized use or disclosure. Ultimate Auto Protection Inc uses reasonable efforts to ensure that such information is accurate and up to date. We provide our customers and employees with a procedure to access the information Ultimate Auto Protection Inc keeps about them and to make corrections to this information where appropriate. Please review the Ultimate Auto Protection Inc Privacy Code and the Ultimate Auto Protection Privacy Policy for more information on Ultimate Auto Protection Inc’s commitment to privacy.

If you have any questions about this Privacy Policy, please email us at renee@ultimateautoprotection.ca

Ultimate Auto Protection Internet Privacy Policy

Ultimate Auto Protection respects your right to privacy and is committed to the protection of your personal information. This policy summarizes what personally identifiable information we may collect, how we might use it and to whom we may disclose it to. This policy also describes other important topics relating to your privacy.

Information collection

Ultimate Auto Protection will only collect personally identifiable information (such as name, address, telephone number, or email address) that you voluntarily provide through our website or email correspondence. We will collect general information (such as the type of browser you use, the files you request, and the domain name and country from which you request information) to improve our website and better meet your needs.

Information automatically gathered from your device

Device and browser information. Ultimate Auto Protection may collect technical information about your device, such as device type, browser type, IP address, operating system, and device identifier. Ultimate Auto Protection collects this information automatically from your device and web browser through cookies and similar technologies.

Information about how you interact with us. Ultimate Auto Protection may collect technical data about your usage of Ultimate Auto Protection Internet Sites and Apps and how you interact with our digital advertisements and promotions, such as content viewed or downloaded, features used, links clicked, Ultimate Auto Protection promotional emails opened, and dates and times of interactions. Ultimate Auto Protection collects this information using cookies and similar technologies.

Location information. Ultimate Auto Protection may collect location information, including precise real-time location information from your device and imprecise location information derived from, for example, your IP address or postal code. Ultimate Auto Protection Apps will NOT access precise real-time location information from your device unless you grant permission to do so.

Cookies and similar technologies

A “cookie” is a file of information placed on your device when you visit a website. Cookies and similar technologies can enhance your user experience by saving your preferences, personalizing your online experience, holding items in your shopping cart, and sometimes providing you with advertising which is tailored to your interests.

More information

Ultimate Auto Protection internet sites use “session cookies.” A session cookie does not identify you personally and expires after you close your browser. For example, when you use the Ultimate Auto Protection product catalog, we place a session cookie to note what pages you have viewed. We can use this information to provide you recommendations of other products that may be of interest.

Ultimate Auto Protection internet sites also use “persistent cookies.” These cookies do not expire when you close your browser. Persistent cookies stay on your computer until you delete them or they expire. By assigning your computer a unique identifier, we are able to create a database of your previous choices and preferences which can be provided by us automatically, saving you time and effort on future visits. For example, after you make a purchase, if you decide to make another purchase, your shipping address may have been retained and will only need to be confirmed.

Certain countries require your consent to the use of cookies when you visit Ultimate Auto Protection internet sites. If you access a Ultimate Auto Protection Internet Site for one of these countries, you will be presented with information regarding your options, including the option to accept or reject certain categories of cookies. You will be able to change these settings on subsequent visits. Please note that you will not be able to opt out of receiving certain cookies that are strictly necessary for the delivery of a service requested by you.

At any time when visiting a Ultimate Auto Protection Internet Site for one of these countries, clicking on the “Cookie Preferences” link at the bottom of each page allows you to access information on cookies and change your settings.

Although you are not required to accept cookies when you visit a Ultimate Auto Protection Internet Site, you may be unable to use all of the functionality of the site if you reject certain cookies.

In addition, your browser may allow you to adjust settings to accept or reject cookies, or to alert you when a cookie is placed on your computer.

Analytics and advertising. Ultimate Auto Protection uses third-party analytics services to better understand how users engage with Ultimate Auto Protection internet sites and Apps, including services provided by Google and Adobe. Please use the following links for more information about how Google and Adobe collect and use data when you visit their partners’ websites or apps:

• https://policies.google.com/technologies/partner-sites
• https://www.adobe.com/ca/privacy/experience-cloud.html

Ultimate Auto Protection also uses third-party advertising services to provide advertisements for Ultimate Auto Protection products or services that may be of interest to you when you visit websites or other online services.

Ultimate Auto Protection allows selected third parties, including these analytics and advertising services, to place cookies on Ultimate Auto Protection internet sites. These third parties may collect information about your online activities over time and across third-party websites.

These third parties may be members of industry self-regulatory groups such as the Network Advertising Initiative (NAI) (English only), Digital Advertising Alliance (DAA) (English only) and European Digital Advertising Alliance (eDAA) (English only). The websites for these groups provide more information on interest-based online advertising and how to opt out of receiving interest-based online ads from participating companies.

Do Not Track browser settings. Some browsers may transmit “Do Not Track” (“DNT”) signals to the websites you visit. Because there is not common agreement about how to interpret DNT signals, Ultimate Auto Protection currently does not take action in response to them.

Information from business partners and other third parties

Ultimate Auto Protection collects personal information through our Business Partners. This information may include contact information, such as name, company name, job title, address, email address, and phone number.

Ultimate Auto Protection may also obtain personal information from other third-party sources, including publicly and commercially available sources. Ultimate Auto Protection may combine the information we receive from our Business Partners and other third-party sources with information that we collect from you or your device, as described above.

You have choices about the personal information you provide Ultimate Auto Protection. You may choose not to provide information that Ultimate Auto Protection requests, but if you do so, Ultimate Auto Protection may not be able to provide you a relevant service or a particular feature for a Ultimate Auto Protection internet site, app, or product.

Use and disclosure of information

Before we collect any personally identifiable information, we will identify the purpose for our collection, use and any possible disclosure of your personal information.

For instance, the information you supply will be used by Ultimate Auto Protection to respond to your inquiries, supply you with requested information on Ultimate Auto Protection products and services, or track orders you place with Ultimate Auto Protection.

Ultimate Auto Protection will seek your consent to use your personal information at the time of collection or in advance. Consent may be expressed in writing, or implied, and in some cases may be provided verbally or electronically. With your consent, authorized third parties may be utilized by Ultimate Auto Protection to collect, track and process such information. It may also be necessary, if required by law or if pertinent to judicial or governmental investigations, to release your personally identifiable information.

If you have subscribed to electronic newsletters and you wish to unsubscribe, you may click the unsubscribe link that appears at the bottom of every email.

If you have submitted personal information to Ultimate Auto Protection electronically and would like to have it removed or modified, please contact Ultimate Auto Protection Help Centre or write to:

Ultimate Auto Protection Inc

2466 91 Ave SE,

Calgary, AB T2C 5H3, Canada

Please note that should you choose not to provide Ultimate Auto Protection with the necessary personal information, Ultimate Auto Protection may be unable to service your request for Ultimate Auto Protection products or information. We will use all reasonable efforts to comply with your request.

For further information on Ultimate Auto Protection’s commitment to protecting your personal information, please view Ultimate Auto Protection’s Privacy Code.

Children and parents

Ultimate Auto Protection does not intend to collect personally identifiable information from children under age 13 without permission of the child’s parent or legal guardian. Children under the age of 13 should submit personally identifiable information to Ultimate Auto Protection only with the explicit permission of their parent or legal guardian. Where appropriate, Ultimate Auto Protection will instruct children not to submit personal information. If your child has submitted personal information and you would like to request that such information be removed, you may do so as indicated above and Ultimate Auto Protection will use reasonable efforts to comply with your request.

Other important information

The Ultimate Auto Protection web site may contain links to other sites. Ultimate Auto Protection does not endorse or otherwise accept responsibility for the content or privacy policies of those sites. Additionally, some of Ultimate Auto Protection web pages may contain “cookies,” which are data that may be sent to your web browser and stored on your computer. This allows our server to “recognize” you when you visit our web site in the future. These cookies do not contain personally identifying information. Most web browsers can be configured to not accept cookies, or to notify you if a cookie is sent to you.

Ultimate Auto Protection reserves the right to modify this privacy policy at any time. We will promptly reflect any such modifications in these web pages.

Ultimate Auto Protection Inc’s privacy code

The Ultimate Auto Protection Inc Privacy Code is a formal statement of the principles and guidelines concerning the requirements for the protection of personal information provided to Ultimate Auto Protection Inc by its customers and employees. Ultimate Auto Protection Inc strives to provide its customers with the best service possible. This means handling your personal information fairly and honestly.

The purpose of the Ultimate Auto Protection Inc Code is to provide responsible and transparent practices in its management of personal information in keeping with applicable legislation. It tells you how we protect your privacy and the confidentiality of your personal information.

Personal information

Personal Information is any piece of information, either factual or subjective, about an identifiable individual. Personal Information does not include the name, title, business address or telephone number of an employee of an organization.

The 10 principles of privacy

The following principles, developed by the Canadian Standards Association, form the basis of Ultimate Auto Protection Inc’s fair information practices and outline Ultimate Auto Protection Inc’s commitment to protecting your privacy.

Accountability

Every Ultimate Auto Protection Inc employee is responsible for maintaining the confidentiality of all information to which they have access. Ultimate Auto Protection employees are informed about the importance of privacy and receive ongoing updates on privacy related policies.

In addition to establishing the Privacy Code, we have appointed a Chief Privacy Officer who is responsible for overseeing the personal information handling practices at Ultimate Auto Protection Inc and ensuring we are in compliance with our Privacy Code and related policies.

Identifying purposes: why we collect information

Should Ultimate Auto Protection need to collect personal information from you, Ultimate Auto Protection will identify the purpose for the collection at or before the time Ultimate Auto Protection collects it. Ultimate Auto Protection will only collect the information needed to fulfill the purpose we have identified and for no other purpose. If Ultimate Auto Protection wishes to use your information for any other purpose we will obtain your consent.

Ultimate Auto Protection asks for your personal information in order to meet your service and product needs, as well as to establish a lasting relationship with you as your quality Ultimate Auto Protection Inc service and product provider.

The information Ultimate Auto Protection asks for depends on which services you require from Ultimate Auto Protection Inc. For example, we may request your personal information to:

• send you products or information that you have requested
• provide you with a specified service
• better understand your needs
• provide you with information and offers on our products and services
• comply with law

Consent

Ultimate Auto Protection Inc seeks your consent to collect, use or disclose your personal information at the time of collection or in advance. Ultimate Auto Protection has taken steps to ensure that our language is clear and understandable so that you know why we are collecting your information and how we will use it. Please note that under certain legal and medical circumstances it may be impossible or impractical to obtain an individual’s consent.

Consent may be expressed in writing or it may be implied in the circumstances. In addition to writing, your consent may also be expressed verbally or electronically.

In deciding what form of consent is appropriate, Ultimate Auto Protection will consider the type of personal information Ultimate Auto Protection needs, its use, any necessary disclosures, the type of customer contact that is involved and applicable legislation.

In general, you can choose not to provide Ultimate Auto Protection with some or all of your personal information at any time. However, should you make this choice Ultimate Auto Protection may not be able to provide you with the product, service or information that you requested or that could be offered to you. Upon request Ultimate Auto Protection will explain your options of refusing or withdrawing consent to the collection, use, and disclosure of your personal information.

Limiting collection

Ultimate Auto Protection Inc does not collect personal information indiscriminately. Rather, we limit our collection of personal information to only what is necessary for the purpose we have identified. We employ fair and lawful means in the collection of personal information.

Limiting use, disclosure and retention accuracy

Ultimate Auto Protection will use or disclose your personal information for the purpose for which it was collected, except with the consent of the individual or as required by law.

There are some instances in which Ultimate Auto Protection may be required to disclose your personal information as part of Ultimate Auto Protection Inc conducting its business in the ordinary course; this includes, for example, suppliers and distributors. When Ultimate Auto Protection hires other organizations to provide support services, Ultimate Auto Protection will require them to conform to our privacy standards.

Ultimate Auto Protection will retain personal information only for as long as required to fulfil the identified purpose. Once your personal information is no longer required, it will be destroyed or made anonymous.

Accuracy

Ultimate Auto Protection Inc endeavours to keep Ultimate Auto Protection’s personal information holdings complete, up-to-date and accurate. While Ultimate Auto Protection does their best to ensure our information is accurate, Ultimate Auto Protection does rely on individuals to inform Ultimate Auto Protection of any relevant changes in their personal information.

Should you discover, upon review of your personal information, that amendments are required, please advise Ultimate Auto Protection. If the requested change is accepted, the personal information will be modified in accordance with your request as soon as possible and you will receive a copy of the amended portion of the record.

When a correction or amendment has been made to a personal record, Ultimate Auto Protection will, where appropriate, send a copy of the correction to any persons or organizations that have access to the information in question.

If the requested change is not accepted, you will be notified in writing that the change will not be made. You will be given an opportunity to submit a statement concerning the dispute which will be maintained along with the disputed information for as long as Ultimate Auto Protection retains that information. Where appropriate, third parties who have received the disputed information will also receive a copy of the statement of dispute.

Safeguards: protecting your information

Ultimate Auto Protection employs appropriate safeguards to make certain that your personal information is protected from loss or theft as well as from unauthorized access or disclosure.

Ultimate Auto Protection Inc may employ other companies to provide services to you on Ultimate Auto Protection’s behalf, such as data processing or records retention. When this occurs, Ultimate Auto Protection has contracts in place to ensure your personal information is protected by the same high standards that govern Ultimate Auto Protection Inc’s information handling practices.

The nature of the safeguards and level of protection will depend on the sensitivity of the information in question and incorporates physical security measures (locked doors and file cabinets), organizational controls (visitor sign in and employee identification cards), and technological tools (computer passwords and encryption).

Ultimate Auto Protection Inc audits its security measures to ensure our practices conform with Ultimate Auto Protection’s Code and related privacy policies.

Openness: keeping you informed

We have prepared this Privacy Code to keep you informed of our commitment to protecting your personal information. It is available to the public in paper form at the address set out below and in electronic form by emailing renee@ultimateautoprotection.ca.

If you have any privacy related questions or concerns not addressed in the Privacy Code, please contact our Chief Privacy Officer, by phone at +1 403-764-9735, by email at renee@ultimateautoprotection.ca, or by mail at:

Ultimate Auto Protection Inc

2466 91 Ave SE,

Calgary, AB T2C 5H3, Canada

We will respond to all inquiries to the best of our ability.

Providing access

Ultimate Auto Protection Inc will provide you with access to the information it retains about you upon receipt of a written request and satisfactory identification. We may charge you a nominal fee and if so, we will give you notice in advance of costs for processing your request.

Upon written request and satisfactory identification, we will also correct or amend any personal information if its accuracy and completeness is found to be deficient.

There are some instances where Ultimate Auto Protection will not be able to provide an individual with the requested information. Some of these instances include where the information:

• consists of references to other persons that cannot be otherwise severed
• is subject to solicitor–client privilege
• contains confidential Ultimate Auto Protection proprietary information
• has already been destroyed due to legal requirements or because it was no longer needed for the identified purpose

If Ultimate Auto Protection is unable to provide you with the information you have requested, the reason for the refusal will be explained in writing.

Providing recourse

If you have any questions or concerns about the privacy of your personal information or our Privacy Code, please contact your Customer Service Representative or Ultimate Auto Protection’s Customer Contact Centre at +1 403-764-9735. In most cases, an issue may be resolved informally by telling Ultimate Auto Protection your concern and discussing it with Ultimate Auto Protection.

Should you still have questions, you can also reach Ultimate Auto Protection by contacting Ultimate Auto Protection, by phone at +1 403-764-9735, by email at renee@ultimateautoprotection.ca, or by mail at:

Ultimate Auto Protection Inc.

2466 91 Ave SE,

Calgary, AB T2C 5H3, Canada

You may at any time initiate a formal privacy inquiry by contacting any of the above personnel and providing the necessary information to complete Ultimate Auto Protection’s Request for Information Form. The information you provide to Ultimate Auto Protection on this form will be collected, used or disclosed solely for the purpose of resolving your question or concern.

Once your written request form is received, Ultimate Auto Protection’s Chief Privacy Officer will promptly initiate an investigation and respond to your concern in writing.

If the issue is still not satisfactorily resolved, Ultimate Auto Protection will provide information on other complaint procedures that may be available to you.